This article was last updated on April 10th 2018.
I'm not a developer, just an online marketer. When I first got involved in email design, I had no HTML knowledge. I spent some days learning about the basic concepts of HTML.
Although I easily understood the basics of HTML and accepted that the width of my HTML emails shouldn't be more than 600px, I didn't have any idea why an email would look bad in Outlook 2007 but display properly in my Yahoo mail.
This situation is even worse today since email templates have to be optimized for
mobile devices as well. It's definitely not something an online marketer like me could learn in a couple of days.
The good news is that if you search wisely you can find tons of free responsive email templates online.
If you found this article, you already did a great job, since we spent 70+ hours to find all these free responsive email templates and share them with you.
This blog post is part of a longer article series which helps email marketers to understand the ins-and-outs of email design. This post will be constantly updated with up-to-date resources.
Litmus offers a choice of five pre-made HTML email templates for free that have been tested in over 50 email clients. The choices include a newsletter, a product update email, a transactional email, simple announcement email, and stationary. These templates are foolproof, as they've been tested in Litmus; they even work in Outlook!
In the Litmus community, you can also find an additional 27 free modern HTML email templates. Crafted by some of the top designers in email marketing, the available templates feature everything from launching a new product to e-commerce, event invitations, and account management emails. If your idea doesn’t fit in one of these categories, you can surely customize a similar template to your liking.
- Launch Templates (6)
- E-Commerce Templates (7)
- Account Management Templates (5)
- Marketing Templates (6)
Moreover, Litmus offers 7 free responsive email templates from Stamplia. The Stamplia also offers an email template marketplace with gorgeous, pre-tested templates. All the email templates are fully responsive and have been Litmus-tested. They also come in PSD so you can easily tailor them to your needs.
Last year, part of our team spent several months to craft responsive email templates for our users. As of today, we have over 200 email templates and thousands of building blocks in our responsive email template builder. All the templates that are published in the app, you can access by registering here for free. Use the flexible drag-n-drop editor to design faster, add your own images and text. They are all fully responsive.
When designing these templates, we not only wanted to create very general newsletter templates but also all sorts of purpose-built transactional email templates, event reminder emails, welcome emails, seasonal emails, etc. So we literally have an email template for every need!
Since it's a collaboration platform, you can invite members to your team and work together on your designs.
Free Mail Templates (70)
Free Mail Templates offers a variety of 70 free responsive email templates. The templates are categorized by color and layout:
- Dark Templates (10)
- Left Sidebar (10)
- Light Templates (24)
- One Column (18)
- Right Sidebar (8)
You can see below one of the examples from light HTML email templates.
Keep in mind that one template can appear up in multiple categories. The templates come in layered PSD files CampaignMonitor and MailChimp editable versions. They are also tested on all the major email clients, using Litmus.
Template.net is a template provider which covers Brochures, Pop-ups, Resumes, Reports, Book Covers, Magazines, Websites, Business, and almost all kind of templates for personal and business use.
They have put together 45 free HTML email templates. Some of the templates they share on their website are Typographic Email Template, Classic Html Email Template, Eco Email Template, Cool Email Template, Email Newsletter Business, Textile Email Template, Boutique Email Template, Green Special Offer Email Template, etc.
Cakemail is an email marketing platform for small businesses. They offer 39 email templates for free. The email templates are divided into 6 categories:
- Business (12)
- Restaurant (3)
- Seasonal (15)
- Special Events (2)
- Transactional (5)
- Education (2)
If you would like to replace a certain picture, change the font in the template or add a GIF. Here you can find a collection of the best websites that can help you to find free resources for your email design.
PixsHub is a great source for designers. It offers free PSD templates for building a website, mobile app, icons, UI kits, web app, HTML templates, mock-ups, and WordPress themes.
It also offers 42 newsletter templates.
Some of their great templates are E-commerce Templates, Adidas Website Redesign Concept, Pizza In a Newsletter Template, 20+ Email Notification Templates, etc.
You can see a great design example below from one of their newsletter templates.
MJML is a markup language designed to simplify and reduce the difficulty of coding responsive email templates. Its rich standard components library helps you to speed up your development time.
They offer 20 responsive email templates that you can edit right away in their open-source engine, which generates high-quality responsive email template code. These email templates fall into 8 categories:
Note: We've put together all free responsive email templates that are given in this post and additional single template sources (75+). You can download them from here.
Zurb (5 + 11 = 16)
Zurb, a design consultancy company that believes in designing with the customer in mind, crafted 5 responsive email templates for you to get a jump start on your email designs.
You can choose between a basic email template, a template with a large banner image, a newsletter, a template with a sidebar for navigation, and a template with a sidebar and large banner.
If you’re curious about how to code a responsive email, they have a great tutorial to help you, as well as a wide variety of other design resources.
Zurb's 5 Responsive Email Templates:
Additionally, ZURB offers another set of freebies. They offer 11 ultra-customizable responsive HTML email templates with 3 free tutorials on responsive email design.
These customizable responsive email marketing templates cover the following layouts:
- Sidebar Hero
- Password Reset
Another great and free resource for email marketers is Themezy. Visit their website for a variety of free email and website templates.
As seen below, Themezy compiled 16 free responsive email templates for you to download and start customizing today. You can find even more templates from other members.
Create an account, follow other members, and check out the custom content they share with other users.
Another great website to check for free mobile responsive email templates is Sendwithus. They offer 14 free responsive transactional email templates, which were constructed by their community.
Each template can be used with any email service provider. Check out all the templates and you'll find that any of them can be customized in 9 different ways.
My favorite one is Neapolitan template since it features a clean template with a minimalistic design that is very appealing.
You can choose which template to download based on the message type.
The available messages to download are:
- An invite to event or service
- Invoice for a recent purchase
- Product update
- Progress of their account
- Reignite old customers
- Sell a new product
- Welcome emails
See the available Neapolitan templates below:
Email Template for Newsletters (10)
They give away 10 email newsletter templates for free that are fully compatible with all email clients.
Copernica (5 HTML email templates)
Copernica is a powerful tool for email marketing and automation. The email marketing platform offers 5 free responsive HTML email templates that you can download without registering.
ZippyPixels (10 email signature templates + 1 multipurpose email template)
ZippyPixels is a great place for graphic designers. You can find mockups for almost everything, prints for resumes and brand books, graphics (infographics, icons, logos designs), web and email templates, mobile UI kits and UX, and lots of freebies.
They also offer 10 free email signature templates that are fully editable. You can customize these templates to your own needs by changing the colors, text, or profile pictures, and add or remove the icons.
This post will help you to come up with the email signature design in accordance with the latest best practices.
On their website, you can also find a fully editable, free, multipurpose responsive email newsletter with a clean and responsive design. This HTML email template is completely compatible with all email clients (tested on Litmus).
Email Blueprints by MailChimp (6)
MailChimp shares for free a collection of 6 email blueprints. These HTML email templates represent a good layout for your next email copy and have a variety of choice.
- modular-template-patterns contains a single template built out of modular blocks of common design patterns.
- responsive-templates contains a collection of responsive / mobile-friendly email templates with various layouts.
- templates contains a collection of fixed-width email templates with various layouts.
Unlike the templates in MailChimp’s library and most other ESP’s, the Email Blueprints templates are available on Github without even creating an account and can be exported to any email service provider of your choice.
Antwort (3) by @jng5
Antwort believes in responsive design. According to their philosophy, desktop users should not be underwhelmed by a single column email design that is actually meant for mobile users.
Instead, they want you to have an awesome email design, which is appealing to desktop users and mobile users likewise. They offer 3 responsive layouts for email templates that both fit and adapt to email clients widths.
- Single Column
- Two Columns (text)
- Three Columns (images)
Check them out for a responsive email design that caters to all users, is customizable, and has great support among different email clients. You can download and access email templates' codes without signing up.
Here is an example what the Antwort template looks like in Outlook and mobile:
99 designs (3)
99 designs created 3 free simple responsive email templates to meet your marketing needs, and you can download them all without signing up.
Depending on the message you want to send to your audience, you can choose from the following templates:
- traditional email newsletter
- promotional email template
- Personal notification email template
All these email templates come in 5 colors: blue, green, orange, red, and violet.
Pixel Buddha (4)
Check out Pixel Buddha's website for exclusive freebie design content. The idea behind Pixel Buddha is to create a repository of great resources for the professional design community, including free and premium software, web products, templates, icons, fonts, and themes. Fonts are especially difficult to choose since there are so many of them. If you are debating which one to choose, this post can help you "how to choose the best fonts for your email design".
They offer 4 responsive email marketing templates that have great designs. You can download them without signing up. These email templates include:
Check out the great design of Valentine's Day email template below. It is easy to customize too, if you want to adapt it to a different event or holiday.
For these type of special occasions such as Halloween, Thanksgiving, Valentines Day, etc. It's a good practice to include countdown timers in the promotional emails in order to speed up the selling process.
P.S. Make sure to check out the other freebies that are available. You never know when these will come in handy!
Freshmail offers 3 fully responsive email templates for free download. They come in two formats and the package includes both HTML and PSD files so you can make any adjustments to either graphics or code.
These great designs of email templates are designed in accordance with the latest best practices in email design.
Email on Acid (1)
Email on Acid, a popular software provider for email marketing professionals, takes some of the guesswork out of email testing and marketing.
The team at Email on Acid created this free responsive email template that you can adapt to your business needs. The template, as seen below, supports 1-3 columns, depending on the size of the viewer’s screen size.
What we like the most about this template is the variety of screen sizes it supports. The template offers three different options including desktop view, medium size tablet view, and a smartphone view which guarantees a beautiful email copy for your audience regardless of the screen size.
Cerberus (3) by @TedGoas
Cerberus is a collection of simple email design patterns that can be modified and built upon for all of your needs. It includes not only responsive, but fluid and hybrid templates as well. It's worth checking out for those who have some experience with email HTML.
These templates are supported by all the major email clients like Gmail, Yahoo mail, iOS mail, and all Outlook versions.
See what the Cerberus template looks like below for desktop and mobile users:
SendX offers free premium responsive email templates. The template files contain- HTML file along with split PSD and jpegs and images so you can change the templates as per your liking. They are available in the following categories:
- Holiday Season (8)
- Newsletter (4)
- Launch (3)
- Promotions (3)
- Basics (3)
- SaaS (6)
- E-Commerce (7)
- Online Courses (3)
The ultimate collection of single template sources
So far if you haven't found your desired email template design, I have something extra for you. We've put together all free responsive email templates from this post and many additional single-template sources (75+). You can download them from here.
It's also worth mentioning that we also released our own email template collection inside the app where you can find responsive email templates of all types.
You can access the collection here.
Recommended sources for further research
Would you like to research more templates? Below we collected more sources that can help you find more templates.
GitHub is the world's leading collaborative software development platform. It is home to everything from open source projects to private team repositories that bring together the world's largest community of developers to discover, share and build software.
Github encourages users to work together on software development through open source projects, and it's not limited to email templates.
Search using the phrase responsive email template and you can find over 240+ responsive email templates that are free and available for download.
Check out an example we found: a responsive and customizable email template called Salted. It has been tested with Litmus in various email clients.
Salted is seen below with images disabled. Notice how the template makes great use of alternative text.
Dribbble is like an online show for designers; it brings together a community of talented designers to share their unique designs. Whether you’re a web designer, graphic designer, or illustrator, all sorts of artwork is welcome on Dribbble.
Users have uploaded over 90 responsive email templates, and the results are wide-ranging. While some designs do require payment, many of them are available at no cost. Be sure to check them all out.
Behance is an online resource for designers to share nearly any kind of graphic art project.
Users and teams from all industries worldwide can come here to post their portfolios and artwork to share with the design community.
Search their site for free responsive email templates, as seen below, and you'll come across hundreds of custom-made responsive email templates that are available for you to use and adapt to your business.
You can get a free bonus material to help you find your perfect responsive email template. Thus, I created an e-book with all the above sources combined. There you can find info about all of these free responsive email templates.
Come up with the great email design for your email templates
From the above resources, you could find your desirable email template for a starting point.
After choosing the email template, you need to come up with the email newsletter design and topic idea for your campaign.
In Chamaileon, we already have pre-designed templates that you can use for your campaigns. You can register and access them here.
Here are some other wonderful resources that can help you to come up with an email design in accordance with the latest best practices in email design.
These are the most up-to-date resources we found during our research. I hope our research will help you to find desirable email templates for your business.
Note: We've put together all free responsive email templates that are given in this post and additional single template sources (75+). You can download them from here.
This article will regularly be updated with up-to-date resources. If you know about any other sites or resource pages, please comment below.