Christmas is just around the corner and the Christmas fever is spreading around! Let’s be honest - the holiday season means shopping. It's the best time of the year to boost your sales.
Email marketing could be huge for selling products online. In 2015 email was responsible for 20% of holiday sales. The most personal online space is still an email inbox. That’s why your chances of reaching your audience are five times higher with email than with social media channels.
To win your subscribers over by evoking holiday mood and to stand out in busy inboxes make sure your email campaigns have:
To sprinkle your email marketing efforts with Christmas cheer I gathered:
Set yourself for a merry holiday season and get some inspiration for your next campaign.
I know it's sometimes challenging to come up with something creative, something extraordinary that will cause your subscribers to have a WOW feeling. That's why I collected my favorite email design for you below.
You might also want to check out this blog post for additional email design inspirations, it includes a list of sites where you can look for ideas.
There are many more email design and marketing related articles in the works if you don't want to miss them, subscribe below to the bi-weekly Chamaileon newsletter.
The Littlewoods Merry Christmas HTML email template starts with a statement “It’s never too early!” followed by a CTA to start celebrating Christmas by shopping now. The second part of the email is a video ad redirecting to the company’s youtube channel.
Littlewoods utilizes the most compelling content format and includes video in their Christmas email. The email copy is cheerful and evokes emotions of the Christmas season perfectly. The newsletter was sent on 4th of November with a highlight that it’s never too early to start feeling festive and merry.
The Bath & Body Works email template is all Christmassy! The email was designed using Christmas related colors and ornaments. With the invitation to deck the halls, subscribers are urged to get every inch of their home into the holiday spirit with Bath & Body Works candles and indulge in body care rituals with the company’s branded products.
The main goal of this newsletter was to inform about a one day only offer and that was highlighted in the HTML template by the use of an interactive gif.
The email also offers ideas for Christmas gifts and invites subscribers to visit the brand’s social media channels.
Timely delivery is something that is important both for customers and brands during the busy Christmas season. Nasty Gal uses their email design to highlight important dates when customers can make sure their orders will be completed on time, by showing their subscribers a calendar where they can easily spot the important dates.
The email design is clean with one goal in mind. The email copy is also smart, pinging customers to think of their orders early enough.
BarkBox Xmas email is a great example of a personalized email design. On top there is an image presenting a little tweak on a famous seasonal song: “All I want for Christmas is you” followed by a CTA. The second template block highlights the actual offer and repeats the CTA.
The email is personalized to the brand’s target group - dog lovers - and uses language that will speak to them most effectively. This kind of message is more engaging and gets clicked more often. The color scheme is not very Christmassy but rather sticks to the brand's CI.
The email sent by Brit + Co definitely catches the recipient’s attention after they open it in their inbox. It’s funky and a bit absurd, as said in the email copy. The only Christmas element is an interactive gif image of funny Christmas tree spectacles.
Even though almost everything in this email design moves, the smart use of animation elements brings attention to the CTA button. If you’re looking to drive sales during holidays, fun Christmas designs will definitely help you.
Top Shop’s holiday email looks more like an HTML Christmas letter template than a promotional email. It shows an interview with a holiday mascot Blondie, the Christmas Angel. Only after recipients get familiar with what Blondie has to say about her Christmas attitude and preferences they are invited to shop for a holiday deals. There are two CTA’s, one for men and one for women, which is a good practice for an e-commerce brand.
The Iconic newsletter is short and to the point. The design leverages green Christmas color in a gif image at the top of the email.
The reader can click on separate content blocks and be redirected to different categories in the online store. The footer in this template is really clean and intuitive.
This email design by United Colors of Benetton is really simple. It doesn’t use traditional Christmas colors but instead, it maintains the brand’s gorgeous aesthetics in the email. The Christmas tree made out of hangers in vibrant colors is the icing on the cake.
This email template by Top Shop is an example of how a smart use of white space makes a compelling design. Products are effectively highlighted and separated, each element of the email offer is distinguished and is not getting lost in the overall email design.
Every CTA is clearly visible to ensure the email is as effective as possible. Recipients of such an email for sure will know where to click and what to do after receiving the email.
The Soap & Glory email design shows you how to use typography to convey your message. Words “Christmas Gifs” are the ones that clearly catch readers attention. The typography is complemented by the wise choice of graphics and the opening slogan “Get jingle with it”. The CTA button could be a bit better distinguished for my taste.
Chanel’s email design is very minimalistic and consistent with their brand identity. Sometimes a single image can say more than a thousand words, and in this case, it is completely true. The choice of gold color also highlights the premium brands’ nature and recalls the image of the famous perfumes in the recipients' eyes.
Even if you’re a smaller brand than Chanel is you can still use a single, carefully chosen image to leave a great impression on your potential customers. Even better if you present it as an interactive gif version, as Ann Taylor LOFT did in their Christmas email template. Here a little movement is enough to surprise a reader and get them to click.
Additionally, this email has a great piece of personalization added. It shows locations near the customer in case they’d like to go to the physical store, rather than shop online.
The Swatch Christmas email template starts with the large and original main image inviting the reader to design their own customized watch. The next template block explains a bit more about how the customization works and ends with a simple and clear CTA. The layout of the template is very consistent and walks the recipient through the customization process of the watch. The last template block invites readers to visit a local store, instead of shopping online. The template ends with social media buttons.
Canva’s claim is to make design simple for everyone. Such is their Xmas email template. The design uses images that users know directly from the app which strengthens the CTA to create a holiday card in Canva. The template ends with a footer with social media buttons and a resignation link.
The Merry Christmas HTML email by Mothercare follows the “do not sell, tell’ rule, and offers tips on how to make Christmas amazing for the little ones. Such email copy builds up trust among readers overwhelmed with sales offers during the busy holiday season. The template uses seasonally themed images in a very consistent way. After clicking CTA’s below each and every box with a tip, subscribers can view a particular product in the online store.
On top, there is a navigation menu which the reader may use to browse through the website. The second part of the email presents products with direct information about the deals. The bottom of the email provides a categories menu and information about a free delivery.
Here is a really cool email design that leverages interactivity and advanced CSS animations. The recipient can light up Christmas lights and burn down the tree!
Click here to play.
Customers get tons of emails in their inbox every day and they only spend 3-4 seconds deciding if they are going to read your email or not. Especially during Christmas time, when inboxes are even more crowded, your subject lines have to stand out and evoke emotions.
Here is a list of awesome Christmas email subject lines to inspire your own!
Or use the general email template from Litmus and customize it with plenty of Christmas freebies available here. You can also check out this collection which includes hundreds of free responsive email templates.
No matter which resource you use to come up with your Christmas email design this year, make sure to:
I hope my article helps you to come up with more compelling and higher-converting design for your Christmas email templates. If you have any more free templates to add, I would love to see your links in the comment section.
There are several free templates available in the early version of Chamaileon too. If you are interested, join the beta users here.